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Social Media Marketing

Social media a powerful platform to build brand awareness and generate leads.

Social Media | New Hampshire

“Social Media is a commitment, not a campaign.” – Stuart Davidson

Social Media.

HOW I CAN HELP YOU!

Are you ready to build real human connections and grow your brand organically? With the right social media marketing strategy, your business can increase visibility, engage followers, and drive conversions — all without relying on paid ads. Through my partnership with Your Virtual Crew, we bring together executive-level strategy and hands-on creative support to help your business thrive.

Customized Strategy for Maximum Impact

Your business isn’t one-size-fits-all — and your social media strategy shouldn’t be either. I develop the overall direction, messaging, and positioning, and partner with Your Virtual Crew to execute tailored plans that align with your brand’s voice, goals, and ideal audience. From platform selection to content calendars, we create a strategy that stands out and speaks directly to the people you’re trying to reach.

Engaging Content That Drives Results

Quality content is the backbone of organic growth. Through our partnership, we deliver compelling visuals, on-brand graphics, engaging short-form videos, and interactive posts designed to spark real engagement and meaningful audience interaction.

Full Management for Facebook & Instagram

Managing social media takes time — time you should be using to run your business. With Your Virtual Crew handling day-to-day management, your brand stays active, consistent, and professional. Posting, scheduling, responding, community interaction — it’s all covered.

Community Engagement & Loyalty Building

Organic social media is more than content. It’s about connection. I guide the strategy behind how your brand shows up, while Your Virtual Crew actively engages with your audience through comments, messages, polls, Q&As, and more. This partnership builds trust, loyalty, and long-term community growth.

Data-Driven Growth & Optimization

We track performance metrics like engagement, reach, and conversions to refine your strategy continuously. You get transparent insights and recommendations so your content stays aligned with your goals — and grows with your business.

Reputation Monitoring & Crisis Support

Your online presence reflects your entire brand. Through this partnership, we monitor mentions, respond professionally to feedback, and amplify positive experiences to strengthen your credibility and trust.

Looking up strategy for social media

What my customers say

“Jennifer is a force of nature! Managing Helly Hansen’s projects with Mates Inc., Jennifer increased our ability to scale production with more streamlined and structured workflows and communication between Mates, Helly Hansen, and multiple internal and external stakeholders. Jennifer is structured and helps others be the same. She introduces discipline where necessary and facilitates agility where that is key. Jennifer is also a sociable person that is easy to get to know, creating a good collaborative environment with a broad spectrum of personalities. Thank you for your support for Helly Hansen through the past year, good luck with adventures ahead!”

Michael Eriksson
Global Head of Digital Communications, Helly Hansen

“Jennifer Irons is a real pleasure to work with and has exceptional expertise in leadership, motivation, and scheduling. Her abilities in leadership makes her to view solutions instead of problems while maintaining a calm, positive attitude. Jen is dedicated, self-motivated, methodical, and very capable. She’s result-driven, experienced and a great team player – although she’s never afraid to kick some butt! I certainly would recommend her for anyone looking to help wrangle a diverse group of stakeholders.”

Jack Reeves
Digital Director, Mates Incorporated

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